This book is a resource for Rust messaging. It has official slogans and talking points on a number of topics, ranging from general pitches for Rust to specific rebuttals of often-raised issues.

The goal for each section is not to be comprehensive, but rather to give the most important messages, concisely.

Each pitch page below contains a short slogan, followed by 3-6 talking point bullets.

• No runtime
• No garbage collection
• Minimal footprint
• Foreign Function Interface
• Can go anywhere C can go

• Incremental replacement
• No runtime or language initialization
• Foreign Function Interface
• Safety with unsafe escape hatches

• Welcoming
• Inclusive
• Developers prioritize mentorship
• RFC process
• Energizing